What is it with Tweens and brands? One minute we can dress them in what ever we choose and the next, they are demanding Adidas, Nike and the likes! Why the sudden change and the need to stand out? Well, Tweens (7 – 12 years old) are in that critical phase in their lives where they are looking to role models, people and brands to help them carve out their own identities. Kids are getting older younger and through access to social media and changes in the way families communicate, they are starting to develop opinions and beliefs far earlier in life that will ultimately define their personalities. The feeling of acceptance by their peer group and the desire to be acknowledged is of utmost importance to them. A lack of freedom, financial independence and experience, makes it hard for them to develop independent identities. They therefore find solace in being part of a crew (being at school, online or in their community) and seek out like-minded individuals. They are also highly influenced by what they see and hear! Brands that present themselves as cool and responsible, start to appeal to both kids and parents. And if a brand is able to help them differentiate themselves, acknowledge them as individuals and raise their cool factor, they respond positively (i.e they want it!) Remember that kids value being valued, respect those that respect them, thrive on validation and love people and brands that acknowledge them. Read all about what Motley Crew as a brand stand for here https://motleycrew.co.za/about-us/
Vanilla of course! It wasn’t by mistake that we named one of our Roll-on Deo’s, Vanilla Sunshine! Given everyone’s passion for vanilla, it seems strange that “plain vanilla” means basic or blah. (Like who came up with that?) The truth is that plain vanilla is anything but dull. Kids (and well, us too) loved this smell so much we thought we’d give you a bit of insight of where it comes from. DID YOU KNOW? ….that vanilla originated in Mexico, where the Aztecs used it to flavour a chocolate drink named Cacahuatl. The Mexicans introduced Vanilla to the Spanish, who brought it to Europe in the 16th century. Cacahuatl became popular in Europe and it became a trend to spray vanilla on sugar and using it in sweets. Vanilla was cultivated in botanical gardens in France and England, but never offered up its glorious seeds. Growers couldn’t understand why until Charles Morren reported that vanilla’s natural pollinator was the Melipona bee, an insect that didn’t live in Europe. In 1841, on the island of Réunion, a 12-year-old enslaved boy developed the hand-pollination method for vanilla that is still in use today. Because this process is so laborious, vanilla is really expensive to grow. With 80% of the world’s production, Madagascar is the #1 vanilla producing/exporting country in the world. ABOUT THE PLANT Vanilla is the second most expensive spice in the world (after saffron) because its production is so labor-intensive. Vanilla is also the only edible fruit of the orchid family and there are over 150 varieties of vanilla plants. Each flower stays open for just 24 hours, after which, if not pollinated, it wilts, dies and drops to the ground. (What a waste!) FUN FACTS Just like grapes that make wine, no two vanilla beans have the same flavor, aroma, or color. Use vanilla to accentuate flavours in your food - add a few drops of vanilla to most recipes that contain fruit, vegetables, meat or fish. A few drops of vanilla will cut the acidity of tomato-based foods. Nearly 30% of Americans choose vanilla as their No. 1 ice cream flavor. Chocolate ranks second, with less than 10%. Vanilla is not only used as a food flavouring but also in perfumes because the aroma is known as calming, relaxing and sensual. AND Spiders don’t like vanilla. Use whole vanilla beans to drive away those eight-legged creatures…and apparently mosquitoes too! Sunshine enhances a positive mood, helps with depression and stress and provides us with valuable Vitamin D! So put Vanilla & Sunshine together and you are bound to have a good day!
How to get rid of those nasty knots? If using a conditioner is just not enough to get the knots out of your child’s hair, then you are in need of a detangling spray! A detangling spray basically works as a leave-in-conditioner that smooths your hair by coating it with an oil or polymer and/or by acidifying it so that the hair's surface tightens up, smoothing the scales on the hair's outer surface or cuticle and imparting a positive electrical charge to prevent the static that can worsen tangles Most detangling sprays can be used on wet or dry hair and won’t leave your hair feeling greasy or weighed down. So, here’s how you tackle the knots: Get a comb or hairbrush that can be washed with soap. Otherwise, your fingers will also do. Apply a generous amount of detangler to your hair. I said generous, it should be really smooth and wet. Use more during the next steps if necessary. Start untangling from the bottom / the tips. Use your fingers to gently unravel knots, try separating strands even if some knots remain. Use a comb or brush to comb single strands, starting with short strokes at the tip, working upwards with longer strokes. Ideally you will be able to unravel smaller tangles this way. If you have tight knots that don't come out easily, leave them for the moment. Make sure they are well-oiled. Once they have soaked some more, try again! When all the knots are out, brush thoroughly from root to tip. To avoid knots, try not to kneed your hair while washing but rather work on lathering it up with circular motions and then rinsing from top to bottom.
Try it and you might just like it!