What is it with Tweens and brands? One minute we can dress them in what ever we choose and the next, they are demanding Adidas, Nike and the likes! Why the sudden change and the need to stand out? Well, Tweens (7 – 12 years old) are in that critical phase in their lives where they are looking to role models, people and brands to help them carve out their own identities. Kids are getting older younger and through access to social media and changes in the way families communicate, they are starting to develop opinions and beliefs far earlier in life that will ultimately define their personalities. The feeling of acceptance by their peer group and the desire to be acknowledged is of utmost importance to them. A lack of freedom, financial independence and experience, makes it hard for them to develop independent identities. They therefore find solace in being part of a crew (being at school, online or in their community) and seek out like-minded individuals. They are also highly influenced by what they see and hear! Brands that present themselves as cool and responsible, start to appeal to both kids and parents. And if a brand is able to help them differentiate themselves, acknowledge them as individuals and raise their cool factor, they respond positively (i.e they want it!) Remember that kids value being valued, respect those that respect them, thrive on validation and love people and brands that acknowledge them. Read all about what Motley Crew as a brand stand for here https://motleycrew.co.za/about-us/
High Five for Aloe Vera As parents we want the best for our kids and seeking out suitable toiletries and cosmetics can often be a mine field. You can start by looking for products that are made with ingredients that are gentle and will protect those delicate skins. Aloe Vera is an obvious suspects, known for its soothing and calming effects. It is a thick cactus-like leaf plant and found in warmer regions such as Africa and South America. In ancient times, this plant was known as the “source of youth”. Egyptian queens, like Cleopatra and Nefertiti believed that bathing in 'the plant of immortality'. They believed it would enhance and prolong their beauty. Even Alexander The Great used Aloe Vera as a healing solution for wounded soldiers on the battlefield. Clear, gel-like pulp is taken from its green parts of the leaf, which has anti-inflammatory properties. It is also a natural PH balancer. This is especially good for sensitive skins to help soothe itchiness and irritation. It is rich in vitamins A, B, C, D and E as well as minerals like magnesium, potassium and zinc. These are all thought to aid in the healing of the skin. Aloe Vera is the one of the base ingredients in all Motley Crew Body Brew products (a toiletry range for Tweens) and together with Shea Butter for added moisture, these gentle properties will take good care of young skins. Below are all the MOTLEY CREW products that have been developed with added Aloe Vera and Shea Butter: FOMO Shampoo HEAD RUSH Conditioner UNSCRABBLE MY TANGLE detangler FRESH Body Wash WHASSUP Moisturiser
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